BJORN HINRICHS    HEAD OF DESIGN  /  DIGITAL DESIGN EXECUTIVE

I'm passionate about creating digital products and inspiring creative talent to achieve goals they thought were unattainable.

 

My expertise is in design and digital experiences. While I do have deep expertise, my drive to learn keeps my skills current and adaptable. I believe our capacity to adapt is the essential priority. How do great teams adapt? They have to be fit for today's pace of change.

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A healthy design team doesn't create waste. They find what works, like repeatable processes. They don't get distracted by wiz bang things. They master the basics and solve the right problem. Healthy design teams aren't sloppy. They efficiently uncover unmet needs, objectively design and test the solutions, and resolutely measure and optimize for growth.  

 

That said, even the best talent can drift if they don't have the right leader. Healthy teams thrive with leaders who are people-people, purpose driven, focused on the essential, and have fun. And, they flourish with leaders who have the stamina to build relationships and collaborate across functions or business units.

 

Healthy teams and great leaders create better products. They satisfy consumers. And, they make businesses more money.