CONTRIBUTIONS

THE SITUATION

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Cisco events serve as a high-touch interaction between their customers, partners, shareholders, employees, and other stakeholders. Their event pages presented information inconsistently and lacked Cisco's new fresh brand look and feel. On this project I delivered the experience strategy, which included:​.

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MY APPROACH

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Under tight timelines I chose to abbreviate methods but maintain a user centered design process. Applying the methods reinforced principles like

• light weight sketching creates the necessary distance between early solutions and the final deliverable

• including users in your design process

• thinking through the user's journey helped stay focused on the goal and sequence of events a user might experience

• Architecture map, flows and annotated wireframes simplifies the communication process

• Following a process and using best practices allowed me to describe my design approach confidently and objectively.

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THE RESULT

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The work inspired confidence in the product owner, giving them the starting point to secure resources for future development.